Brief Biography

Born in Toyama Prefecture. In 2015, she became an independent sole proprietor. After working as an instructor for eyelash extension and lash lift seminars, she established NALU Co., Ltd. in 2021. She launched the original brand "YOURTORUN" and opened the "YOURTORUN Ebisu Salon" in 2023.

Bringing Users' Wishes to Life

Looking back at the origins of our business, it started in a small apartment in my hometown of Toyama Prefecture. I went out on my own and opened a salon in 2015. I then traveled to various countries in Asia, gaining experience as a technician and seminar instructor, leading up to today. Currently, our company develops and sells products primarily used for eyelash perms. Including my perspective as a technician, we value creating products truly needed by listening to the opinions of eyelash artists working on-site through social media. Our motto is not to create trendy products but to respond to voices saying, "I've always wanted a product like this. " We want our products and brands to be used by those who genuinely love them. Considering most eyelash artists are women, we pay close attention to details such as fragrance and package design, aiming to make daily work more enjoyable with products that excite upon being held and enhance technical quality.

In running the business, a simple yet essential practice for me is to never take the current environment for granted and always remain grateful. We are where we are today thanks to the support of those around us. I couldn't have come this far alone. By valuing the spirit of altruism and constantly pursuing what I can do now and how I can contribute to society, I aim to stay true to my core values, believe in myself, and continue moving forward with gratitude towards those around me.

Towards a Society Where Everyone Can Shine with Their Dreams

As I casually used Instagram, I naturally started sharing various genres from my perspective as a mother and an independent entrepreneur. This somehow resonated, leading to the expansion of my business. In the course of current product development, we have formed a project team by selecting passionate eyelash artists from across the country. I hope to further support women's independence and help them utilize their individuality in the beauty industry. Having focused on my business while raising two children, I strive not to set my own limits and give up but to aim for a society where everyone can shine vividly. I hope my activities can become a source of hope for others striving similarly.

So far, I have been active in Asia through social media, exhibitions, and seminars, and thankfully, the number of YOURTORUN users is gradually increasing. Currently, I am expanding my focus to countries in the Middle East, such as Dubai. I aim to continue expanding our activities and markets, spreading Japan's delicate and high-quality beauty techniques, products, and unique virtues worldwide.