Brief Biography

After working at Accenture and Infragistics in the U.S., Matsubara joined the CRM team at Microsoft Japan as a founding member. He was awarded the Circle of Excellence, Microsoft's worldwide top honor. In October 2012, he diversified to establish a CRM business organization. Later, he joined Artisan Inc. as a co-owner. In 2020, he founded Arcuss Japan Inc. as a spin-off from Artisan and became President and CEO.

Demonstrating the Model Case for CRM Utilization

As a leading company in the CRM (Customer Relationship Management) market, we have addressed the challenges of companies and organizations and contributed to their growth. CRM is a crucial management strategy that significantly supports organizational growth. However, it is not a solution that guarantees success upon implementation, as each case is unique and operationally challenging. Therefore, we believe that as a market leader, we should demonstrate the potential of CRM in concrete ways. Specifically, this involves the cultivation of "Japanese Wood Ear Mushrooms," which falls under the primary and secondary industries, and the management of the "Healthy Home Cooking & Bar 'Zen'," which falls under the tertiary industry. This initiative was driven by the increasing severity of successor issues. By diversifying management and promoting sixth-sector industrialization, we are advancing our initiatives using CRM solutions. As a company originally focused on management strategy consulting using CRM, we also address various social issues such as successor problems and youth support. As part of our youth support initiatives, we launched the video editing company NeuGear Inc. We aim to continuously uncover and nurture hidden talents .

Compatibility with Japanese Hospitality

Through branding utilizing CRM, we feel that the "Japanese Wood Ear Mushrooms" and the "Healthy Home Cooking & Bar 'Zen'" businesses have achieved significant success. First, "Japanese Wood Ear Mushrooms" are a nutrient-rich ingredient native to Japan. Next, 'Zen' offers dishes that epitomize Japanese cuisine, such as Zoni (Japanese rice cake soup) and Shochu (a traditional Japanese liquor), which we plan to actively promote worldwide. Both elements enhance Japan's potential, and we aim to actively engage in exports and international expansion. Since CRM involves customer relationship management, it can significantly contribute to Japanese hospitality. CRM, which manages customer interactions, can be applied in various industries and organizations. It is a solution that can help in many areas with challenges, such as strengthening agricultural product brands, revitalizing towns, and managing restaurants. However, we feel its true value is still not fully recognized. I believe that Japanese people, in particular, can utilize CRM effectively, and we aim to lead the market by demonstrating practical examples of its use.